Thursday, 2 September 2010

No STIGma Attached

I quite like Top Gear on the BBC. In my opinion, it is one of the best comedy shows on TV and although it does feature overgrown schoolboys getting erections about over-priced machines, it isn't anything like as up itself as it's opposite numbers on the other channels are. And let's face it, when did any of those shows attract Cruise and Diaz to drive their resident heap of shit?

So what's all this rubbish about The Stig about then?

We know who the "Black Stig" was and now we know who the now recently departed "White Stig" was.

So what?  Yes the mystery is a bit of fun and it certainly must make going to the shops a hell of a lot more anonymous for the incumbent than it is for the three "boys".

But am I the only one who thinks that actually, this nonsense in the courts is all a bit of a publicity stunt?

Not that Top Gear's ratings are in any danger, and the Beeb's income from the ninety or so countries who have bought the show must give them a near-nuclear glow in the wallet.

Wasn't it Oscar Wilde who said something about bad publicity being better than no publicity at all? Well, this publicity is far from bad however it is packaged and presented.

The reps from the Concrete Doughnut have been on the telly bewailing the shattering of confidence and earnestly telling us that the next Stig (if there is one - of course there will be another one) will be contractually obliged to keep his (or maybe her) trap shut. Enter a non-debate about human rights.

It's all been very heartfelt, very deep and meaningful. Until James May got in on the act in a radio interview and roundly took the piss - with an appropriately sincere and earnest expression on his face of course.

It's moving into the realms of Yesterday's News now. After all, there's only so much you can milk from so obvious a non-scandal.

Let's hope that Messrs. Clarkson, Hammond and May have made suitable arrangements to store the extra dosh that all this fuss will generate for them.

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